‘What do you fancy for lunch?’ asked the Boy. I knew exactly what I wanted. ‘I NEED a burger…let’s go to Mama Rocks’.
A moment of honesty. I have eaten here before, but I feel it deserves a proper review on all levels of taste, texture, service and pleasure. We walked up to the van, onto the little raised platform and scoured the menu hungrily…so much choice! Did we want Beef and go for a Mango Masai Burger echoing an east African vibe, or go for Chicken and grab a West African influenced vibe by chomping into a Fela Supa. Or throw out the towel with a Veggie burger delight with the Falafel Djubalicious Burger. Then to put on top we had the choice to add homemade sauces of Garlic Lemon Mayonnaise or Hot Hot Pepper Sauce with a smattering of Harissa Paste as well (for just 20 bob!). The boy stared hungrily into the distance…and ordered a Sweet Beef Mother whilst I browsed the specials and ordered the Chicken 'Kuku Republic' special burger from the blackboard.
We took our seats, and sat in excitement remembering the joy of the burgers we engulfed last time. Our burgers arrived, nestled in cute plastic baskets, wrapped in uniquely designed wrappers with the Mama Rocks logo harking an individual African vibe enhanced by our surroundings and the crockery served from cut metal cans. We took a bite and paused. The Chicken special was covered in a panko style crumb, smothered in mayonnaise and fruity relish with flecks of rocket salad. The sauce combined with the fresh meat was made even better by the brioche bun the chicken patty resting between them which tasted sweet and had the perfect texture between crisp and light. The boy similarly grunted between mouthfuls of enveloping his burger, which I deciphered as 'the beef was ground well, perfectly sweetened with potatoes and worked amazingly well with the yoghurt smoothed on top'. He's so eloquent when eating...
From us it received 10/10, 2 thumbs up, 100% on the taste sensation factor and the surroundings just added to the overall enjoyment of our lunch break in Westlands. For Nairobi residents, expats and passerby you’ll hopefully already be familiar with this well-loved brand that you may have similarly enjoyed at lunch, dinner, before a gig at Alchemist, ordering home on Yum or already stumbling out of the club. And if you haven’t, get out there because Mama Rocks has earned a place in our hearts, and even better in our tummies.
Where did the idea for Mama Rocks come from?
We had been coming to Kenya on
and off for the last 7 years and saw a developing growth in the restaurant
industry. We saw international brands like Dominos and KFC here but nothing
African. Of course you can go for Nyama choma but this still didn’t have an
international African feel that you could grow here in Nariobi and export
abroad. Therefore Mama Rocks was born out of the will of wanting to build
something truly African from Africa itself.
We wanted to change the
perception of Africa, that it is about talent and growth. Originally we started
with the idea of sandals and t-shirts selling them on Pettycoat Lane in London
and tried to sell the items. We then thought that food would sell better, as
food is universal. We chose burgers as they feel a easily recognisable –and
we’ve used them as a tool to celebrate Africa! You can see this in the way we
use different cuisines to represent different regions of Africa and Kenyan
cuisine, flavours and spices. Mama Rocks also incorporated a 70’s retro vibe
and revival of African culture with the colours and patterns we have used which
the customer can see all the way down to the colourful plastic burger baskets
to the funky custom designed wrappers.
Where does the name Mama Rocks
come from?
Mama – culturally in Africa, the
mother is heartbeat of the family, the backbone in society and the one who
spends some hard hours cooking up a storm in the kitchen. Our own mother is
from Nigeria and she cooked delicious home cooked meals as we were growing up.
We still crave our Mums food here in Kenya!
Rocks – this word incorporates
everything that they wanted to celebrate that is great about Africa. This
continent rocks and we are showing the community here what is great through
some beefy delicious burgers
Give us the inspiration behind your culinary delights…
Our Mum inspired our pallets with
her delicious Nigerian food and flavours. The Fela Supa Burger is peanut
crusted, a common nut ingredient in West Africa and smothered with hot sauce.
Our Dad is Kenyan and we’ve
celebrated this beautiful country through many of our burgers and in addition
their stories. The Mango Masaai Mama burger. It is said that the higher a Moran
can jump, the less dowry he has to pay to his wife’s family. En-Kai could not
jump! The family of the bride acquired 500 cattle and his prized Mango tree
that grew the juiciest and sweetest mangos. To celebrate, the mother of the
bride combined a feast of roasted beef (to symbolize their new found wealth)
fresh mango sauce (to represent the yellow of the sun that brings happiness, fertility
and growth) and roasted red peppers (red being the colour of the Shuka, a
symbol of bravery strength and unity).
And so, the Mango Masaai Mama was
born.
We tried out consulting with
chefs but the feedback was so mixed. They told us to keep the flavours simple,
don’t make things too spicy or complicated because Nairobi restaurant go-ers
weren’t looking for that. We ignored that and instead followed our hearts,
gained inspiration from our childhood cuisines and tested a lot on family and
friends.
The only challenge was that as we
did a lot of research in the UK, we didn’t take into account how limited we’d
be in Kenya when it came to different breads and cheeses, but it’s been part of
the fun and we’ve made it work!
How did you find moving to Kenya?
Moving here was very different to
visiting here as teenagers when we were 14 (N) and 17 (S). (N) ‘Working here
has a lot of frustrations and not everything is black and white, there’s a lot
of grey that you have to get through but what comes out of it is truly unique!
(S) ‘It’s not a lie…Meetings here
take a long time. In the UK where we are from, meetings were to the point,
meetings here are longer which is fine…it’s just different asking about the
family, and the wife, and the home…’
We do love Kenya. It gave us the
chance to start a new life and a business that we were passionate about. The
cosmopolitan nature of the city and the number of entrepreneurs and creatives
that we meet daily, people trying to do their own thing and make a mark. Its continually
inspiring.
What were the practicalities
around the Mama Rocks food truck?
There is no permit for what we
have created – there’s no licence for a food truck, either you are a restaurant
or outdoor catering and we didn’t really fit into either! We also had a big
delay with our van…it was supposed to take 6 weeks and took 6 months!
Did you consider any other
markets?
Kenya was so to us familiar as
our father is Kenyan. Our Swahilli leaves a lot to be desired so we were
comfortable here in a country where English is widely spoken. We have
considered other parts of Africa.
(S) ‘We have considered Nigeria,
but food costs are very high and navigating the system would be quite time
consuming. Also, getting beef in Nigeria is very difficult!’
(N) I’ve loved receiving the
feedback and the reaction to the brand.
(S) People loving your idea, we
are probably quite sheltered by what the outside market thinks because we are
surrounded by the van and the food everyday, But when people are like ‘Hey
that’s awesome’ you get a reminder as to what others think’.
Where has your team come from?
Our team of 9 has been a mixture
of luck and recommendations. When we came up with the idea and the brand, we
were looking for eccentric style customer service but Kenyan staff market is
more chilled and relaxed though very friendly! Therefore we found a very happy
medium between being cool but calm.
Where are your products from?
90% of sauces we make in house,
and we get our bread from a special top secret baker…not so much of a secret is
that our brother is the man behind the falafel burgers. He is the falafel king,
because they are awesome and is very patient as chickpeas don’t play ball in
Nairobi and he spends an amazing amount of time getting them right with love
and devotion.
Our cheese comes from Browns; The
German Bakehouse supplied our pickles and a local Kenyan guy we found makes our
honey and another man supplies our peanuts.
We get our salads delivered every
morning from a shamba on the outskirts of Nairobi. We’ve tried to keep things
very local!
Even our Papers and boxes were
designed by a local Kenyan Graphic Design company and the napkinsare supplied
by Chandaria industries.
Where is your meat from?
We get our fabulous patties and
meats from Gourmet Meats in Yaya. All our meat is Boran and grass fed. We are
thinking about fish burger but quality needs to be sourced first.
What about your Make Good?
We met Marianne, the owner of
MakeGood at Organic Farmers market here at Alchemist and it was love at first
bite! Her brownies are to die for!
Who are your current clients?
Our clients really change
depending on the day, time, weather or the event that is going on at The
Alchemist.
We get a cool hipster Scene
community of Social Trendy Kenyans – instagrammers and youthful blogging crowd.
We are also very popular with the Asian community who recommend us to their
family and then friends and then co-workers. We get a big group of expats as
our brands feels familiar with what you could find in East London or New York
as well. Our daytime trade with workers and office groups has also picked up as
I think our price point is fair, its great to get outside and we have a unique
space…and of course our burgers rock!
What are your future hope for
Mama Rocks?
We are setting up a new space for
Mama Rocks in Kilimani. Its setting up outdoor space, two containers and
storage space on top with space for around 70 people. It’s also going to be a
great base kitchen for our deliveries and have a cocktail bar. It’ll be a great
relief for the van
as well as we can start her on
the road and also have more space so we can serve more lovely people!
And finally, let’s talk about the
van…
You’ll be pleased to know the Van
is 100% Made in Kenya. She was bought here in Kenya as just a cab front and
then we had the Fibreglass unit built, and then the kitchen built by a company
called Sheffield (sounds English, still Kenyan!) And best of all, all the
design and graphics were done here in Kenya.
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